penetration strategy

См. также в других словарях:

• penetration strategy — /penɪ treɪʃ(ə)n ˌstrætədʒi/ noun selling more of a company’s products into a market segment, shown as a percentage of the total market, by aggressive pricing and advertising. ⇒ market penetration …   Marketing dictionary in english

• Penetration pricing — For other pricing strategies and policies please see here: Pricing Strategies Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The… …   Wikipedia

• Penetration — can refer to:* Sexual penetration * Market penetration, the degree to which a product or service is known and/or used * Penetration (telecommunications) * Penetration (firestop), an opening in a wall or floor assembly required to have a fire… …   Wikipedia

• Penetration (warfare) — Penetration is a term in warfare referring to the of, and moving past, a defensive military line. The term is associated with both ground and aerial combat.Ground combatPenetration is a strategic military maneuver much like the Pincer maneuver… …   Wikipedia

• market penetration — penetration 1) The process of entering a market to establish a new brand or product. Market penetration may be achieved by offering the brand or product at a low initial price to familiarize the public with its name. This is known as market… …   Big dictionary of business and management

• Penetration Pricing — A marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from… …   Investment dictionary

• penetration pricing —  Marketing strategy of initially setting a low price to gain market share with the goal of raising prices once one’s product is the established leader in the market.  ► “ It is shown that when there is repeat purchases the forward looking firm… …   American business jargon

• market penetration — UK US noun [U] COMMERCE, MARKETING ► the degree to which a product or brand is bought, used, or known by a particular group of customers: enhance/gain/increase market penetration »We gained market penetration but it remains very low at 0.56%.… …   Financial and business terms

• Viet Cong and PAVN strategy, organization and structure — US caricature of Ho Chi Minh During the Second Indochina War, better known as the Vietnam War, a distinctive land warfare strategy and organization was used by the Main Force of the People s Liberation Armed Forces (better known as the Viet Cong… …   Wikipedia

• nuclear strategy — ▪ military Introduction  the formation of tenets and strategies for producing and using nuclear weapons.       Nuclear strategy is no different from any other form of strategy in that it involves relating military means to political ends. In this …   Universalium

• Marketing strategy — Marketing Key concepts Product marketing · Pricing …   Wikipedia